Players Invade Cyberpunk-Chapter 668 215: Plotting for Taiping Continent (2)

The giant provocatively glanced at the Truth Department and quickly said,
"It's simple, to sell something, the key is to grasp the selling point in the hearts of the target audience. Quality is secondary. Different groups require different marketing approaches."
"And it's not just the corporate level in Night City; in fact, the whole of Night City from top to bottom has a strong European fetish. To sell well, you have to start from this point."
On this point, it wasn't just the giant; even the Truth Department next to him nodded slightly without refuting. They all came from that era, even if they hadn't experienced it, they'd seen it.
Let alone water, even the manure in the fields smells fragrant.
And the situation in Night City is even more intense than when the Tokyo University first came into contact with the outside world; players find it incomparable.
Many industrial products produced here are transported to Europe, while luxury goods and high-end technology are brought over from Europe.
Even a chicken on the street dreams of saving enough money to immigrate to the European Eden of their dreams.
It's as if once they reach Europe, they can shed their mortal bodies and ascend to paradise.
However, most of them are swindled by snakeheads halfway and then sold back to Night City.
Giant: "Water is nothing special. It's not like wine where you discuss vintage, origin, materials, or brewing techniques. The key is to get the added value beyond the water itself recognized."
"So my suggestion is to set up a shell company in Europe, send the water over, put a label on it, and then bring it back to sell."
"And it needs a gimmick. Just a European label isn't enough. Ideally, as the BOSS said, it needs to be close to nature. Bind the elements of 'nature' and 'Europe' tightly with our water products."
"For example, raise a live fish or crab in the water we sell, then broadcast it live citywide 24 hours. As long as the fish doesn't die, it will be our best advertising ambassador."
This approach will undoubtedly have a terrible reputation. Those higher-ups who have informants in Europe certainly won't be fooled by it, but why should they care what water people below drink? It's not their money being spent.
Of course, the giant undoubtedly has some ulterior motive, but that's not the focus.
Is water that can support fish clean?
Not necessarily.
But the important thing is never the facts, but the facts in the public's mind. In this natural environment where even cockroaches struggle to survive, water that can sustain live fish naturally represents cleanliness.
Gloria was thoughtful. She was secretly amazed at how the giant's suggestion was not much different from Lin Miao's, and even more detailed. It seemed highly executable.
Then she looked toward the Truth Department. Their ability to quickly rise up and win over the largest group of battle players naturally wasn't just by relying on the four words "Super Earth."
"This..."
The Truth Department's approach did not conflict with the giant's, rather they had different directions.
"Since the main product is to follow a middle-class route, it needs to tap into the competitive nature of these people. Consumerism is rampant in Night City, especially influenced heavily by Japanese culture. I suggest starting from this aspect."
"Generally speaking, company employees are more willing to down-compatible rather than looking for another company employee to marry, because this allows them to establish their dominance and authority in the household. This is especially evident among male employees."
"Their wives are usually not employees of any major corporations. Because their husbands' salaries are high enough, they generally stay at home to take care of the kids, and companies like Huang Ban, Military Tech, etc., provide collective housing on the outskirts to ensure their employees can get to work quickly. Their wives basically have a tea party every few days."
"This is also when competition among them is most intense, comparing not only food and clothing in the open and the dark, but also their husbands' salaries, positions, and prospects for advancement. Pillow talk from women is more effective than men's whispers in their ears."
"If our water can get into this circle, it can quickly spread within this group. By then, whether they can afford it or not, they will buy it."
"Then we can use this circle to further expand the market within major companies. As long as there are no problems with the water itself, no one can touch us."
As for the most ordinary distilled water, neither of them considered promoting it. This ultra-low-cost product might not even have a thin profit margin from high sales, saving the advertising necessity. The price is set, so it's not afraid of having no buyers.
Remarkable...
Coming up with a promotional strategy in such a short time.
Gloria sometimes wonders where these people come from, as they seem to know everything and nothing at the same time.
Normally, they'd shout at the sight of an implant, yet their learning speed when studying how to perform surgery is astonishingly fast.
They really are contradictions.
"Phew..."
Feeling relieved, she carefully noted down each of the two plans, then gave each of them 2,000 Orokin.
"Thank you both for your help. This is your initial payment."
"If your strategy is successfully implemented, there will be additional incentives later."
"Besides, if you have any further suggestions regarding 'water,' you can come to me anytime."
Upon hearing this, the giant was overjoyed. His aquaculture had prospects now!
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"Does your company want to officially enter the Taiping Continent?"
Pereira was taken aback by Lin Miao's words. He thought today they came to discuss the garbage recycling business, but unexpectedly, they presented him with such a big deal.